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Sameer B. Srivastava教授是加州大学伯克利分校哈斯商学院的副教授、Harold
Furst管理理念与价值观讲座教授，同时隶属于加州大学伯克利分校社会学院。Sameer B.
Srivastava教授的研究揭示以下三者之间复杂的相互关系：社会群体文化、群体中个人认知，以及群体内部和群体之间人们的互动。
Thomas Lee
兼职副教授、研究科学家
Thomas
Lee是哈斯商学院哈斯运营与信息技术管理小组兼职副教授、研究科学家，负责有关信息与通信技术方面的教学与研究工作，为创新以及新产品的开发提供支持。具体包括：开发和应用文本与数据挖掘方法处理用户生成内容，旨在是发现并精选产品服务创新的机遇与方向。最新研究包括基于在线客户评论的文本挖掘诱导市场结构；基于电子医疗记录挖掘重新设计急诊医疗服务流程。Thomas
Lee获麻省理工学院工程系统系颁发的博士学位和理学硕士学位，获斯坦福大学政治科学学士学位以及符号系统学（人工智能）理学学士学位。曾在美国国家标准与技术研究院计算机安全部门担任访问科学家，在MITRE公司担任研究工程师，在DynCorp-Meridian负责项目管理，专为美国国防高级研究计划局开展的有关互联网隐私与安全方面的研究提供支持。
Thomas
Lee是哈斯商学院哈斯运营与信息技术管理小组兼职副教授、研究科学家，负责有关信息与通信技术方面的教学与研究工作，为创新以及新产品的开发提供支持。具体包括：开发和应用文本与数据挖掘方法处理用户生成内容，旨在是发现并精选产品服务创新的机遇与方向。最新研究包括基于在线客户评论的文本挖掘诱导市场结构；基于电子医疗记录挖掘重新设计急诊医疗服务流程。Thomas
Lee获麻省理工学院工程系统系颁发的博士学位和理学硕士学位，获斯坦福大学政治科学学士学位以及符号系统学（人工智能）理学学士学位。曾在美国国家标准与技术研究院计算机安全部门担任访问科学家，在MITRE公司担任研究工程师，在DynCorp-Meridian负责项目管理，专为美国国防高级研究计划局开展的有关互联网隐私与安全方面的研究提供支持。
Zsolt Katona
Assistant Professor of Marketing
Zsolt Katona holds a Ph.D. in computer science from the Eotvos
University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is an Assistant
Professor of Marketing and the Cheryl and Christian Valentine Associate Professor at the Haas School of
Business, University of California, Berkeley. He is an expert in online marketing strategy and social
media. Zsolt’s research focuses on online marketing strategy, networks, and social media. He
studies how firms can better take advantage of new Internet technologies and how they can integrate them
into their marketing mix. His research has appeared in leading scientific journals such as Management
Science, Marketing Science, Journal of Consumer Research, Journal of Marketing Research, and Journal
of Applied Probability. His research has been featured in Bloomberg Business News and the U.S.
National Public Radio. He has consulting experience with companies such as Autodesk, IBM, Kelora
Systems, Singtel, Telkomsel, and Vodafone.
Sameer B. Srivastava
Associate Professor & Harold Furst Chair in
Management Philosophy and Values
Sameer B. Srivastava is Associate Professor and Harold Furst
Chair in Management Philosophy and Values at UC Berkeley's Haas School of Business and is also
affiliated with UC Berkeley Sociology. His research unpacks the complex interrelationships among the
culture of social groups, the cognition of individuals within these groups, and the connections that
people forge within and across groups.
Much of his work is set in organizational contexts, where he
uses computational methods to examine how culture, cognition, and networks independently and jointly
relate to career outcomes. His work has been published in scholarly journals such as American Journal of
Sociology, American Sociological Review, Management Science, and Organization Science. It has been
covered in media outlets such as Fortune, The Wall Street Journal, Financial Times, - Sameer teaches a
popular MBA elective course, Power and Politics in Organizations, and co-directs the Berkeley-Stanford
Computational Culture Lab. In a prior career, Sameer was a partner at a global management consultancy
(Monitor Group; now Monitor Deloitte). He holds AB, AM, MBA, and PhD degrees from Harvard University.
